I received an email
after yesterday’s failure post.
The reader thought
if I was an experienced product developer,
I would have met my goals,
especially with something as simple
as a book launch.
I had to smile.
First, there’s nothing simple about a book launch.
The market is satuated,
the customer base shrinking.
Second, if a product developer
claims to have never failed once
with any of her hundreds of launches,
he or she is a liar.
A thousand different things can go wrong with a launch.
Failure is part of the job.