In the July 2006 issue of deliver magazine,
Seth Godin is quoted as saying
“You’re spammers
if you’re sending me
unanticipated, impersonal, irrelevant junk
in a format I don’t want to get
about a product I’m not interested in
and won’t have time to look at.”
The easiest way to prevent this
is to always think about adding value.
To your prospect.
Not just to your bottom line.