Many people view the 44+ crowd
as being set in their ways,
unwilling to try new things.
Not true.
According to a 2005 Yankelovich MONITOR survey,
28% of Boomers purchased products
from a catalog over the previous 2 months.
7% of Boomers made a purchase
after receiving mail from a company
with which they had not previously done business.
Don’t rule Boomers out as a source of new business.