Trendwatching has come out with
their top 8 trends for 2008.
They are
status spheres
(status symbol consumption based on lifestyle),
premiumization
(high end products in EVERY industry),
snack culture
(temporary or transient pleasure buys),
online oxygen
(increase reliance on the internet),
eco-ionic
(broadcasting eco-credentials to others),
brand butlers
(marketing by taking care of the consumer…
think Charmin sponsored public restrooms),
Make It Yourself
(consumers wishing to create and
personalize products themselves)
and
crowd mining
(using consumers input and sweat equity).