By k | April 30, 2014 - 6:00 am - Posted in Marketing

Email works.
It has worked in the past.
It continues to work now.

Mitch Goldstone,
president and CEO of

“We send out weekly emails,
and they get read.
Whether it’s a flash sale,
where we scored a
22 percent open rate
and a 9 percent order rate,
or simply sending news updates,
[emails] show that
your business is constantly reinventing
and has things to talk about.”

Direct mail also continues to work
as does blogging
and many other older marketing tactics.

Just because a marketing tactic
isn’t the hottest, latest trend
doesn’t mean
it doesn’t work.

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