By k | April 30, 2014 - 6:00 am - Posted in Marketing

Email works.
It has worked in the past.
It continues to work now.

Mitch Goldstone,
president and CEO of
ScanMyPhotos
shares

“We send out weekly emails,
and they get read.
Whether it’s a flash sale,
where we scored a
22 percent open rate
and a 9 percent order rate,
or simply sending news updates,
[emails] show that
your business is constantly reinventing
and has things to talk about.”

Direct mail also continues to work
as does blogging
and many other older marketing tactics.

Just because a marketing tactic
isn’t the hottest, latest trend
doesn’t mean
it doesn’t work.

This entry was posted on Wednesday, April 30th, 2014 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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