There’s a tendency
with marketing
to yell, yell, yell,
have excitement all the time,
a constant state of high energy promotion.
That’s tiring,
tiring for you
and tiring for your prospects.
Newer writers
make the same mistakes
when they write their first stories.
They think
it must be all action, all the time.
But the magic in romance,
the magic in relationships
including the relationships with your prospects
is in the quiet moments.
The pause
before making your closing statement,
the white space
before asking the prospect to buy,
the brush of the hero’s fingertips
against the heroine’s cheek.
Create pauses,
quiet moments,
in your pitches,
marketing materials,
stories.