By k | May 8, 2012 - 6:00 am - Posted in New Business Development

When I first started writing,
I produced stories that were innovative
but no one wanted.
I was innovating for ME,
not for readers.

I made changes
simply to make my stories HUGELY different,
not because readers would benefit
from those changes.
I was a selfish innovator
and I wasn’t doing my job.

As Harry West shares

“As an innovator
your job is to ask,
what do people want and
how can we serve them better?
If that calls for a radical new technology
then that is your imperative.
But if it calls for just the painstaking process
of simplifying
or improving the customer experience,
then that is just as much
an innovation imperative.”

An innovation doesn’t have to be big
to be valued.
It simply has to be needed.

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