Showing Everything

I got my cover for my February release.
The star of that story
is my hero, Tavos Santos.
He appears in an earlier book
and readers are waiting for his romance.

So author buddies thought
I’d be disappointed
he wasn’t on the cover.

I wasn’t.

You see…
readers have already
imagined what he looks like.
Ask a dozen readers
and they’ll give you a dozen descriptions.
That means…
a photo depicting my hero
will disappoint at least some of my readers.
It is better that
his face be left to their imaginations
(one of the reasons
why so many romances
show heroes from the chin down).

Seth Godin has a great post
on why the marketing NOT shown
is most important.

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Categorized as Marketing

Being The Best Is A Process

A buddy asked me recently
why I post here.
What do I get from it?

Other than the good feeling
from sharing insights with others,
clientk pushes me to constantly read,
constantly improve myself.
Every day,
I know I’ll have to come up
with a post.
Blogging is never ending.

But then…
so is achieving success.
There isn’t a static finish line
for being the best.
The finish line is always moving
and
to be the best,
you have to move with it.

First Friday Book Synopsis
has some more thoughts on this.

Tourism And Cruising

Traveling via cruise ship
is the buffet of travel.
Travelers get a one day taste
of a place.
Many decide to return later
for a longer stay.

Mazatlan makes a conscious effort
to capture these return trips.
While lined up
to re-board the cruise ships
after a day in Mazatlan,
travelers see a series of advertisements
for www.back2mazatlan.com
declaring that
‘One day is not enough!’
Each poster features an activity or site.

There were so many different posters
that no traveler could claim
she did it all in one day.

How are you capturing return visits?

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Categorized as Marketing

Dealing With Accusations

Crucial Skills has a great post
on how to deal with accusations.

A manager,
years ago,
taught me this trick with facing
an emotional accuser…

I automatically repeat what she says.

I’ll say something like…
‘From what I understand,
you feel I did this and this and this,
is that correct?’

This does a few things…
I can respond initially
without thinking (or feeling).
It puts cooling down time
between the accusation
and addressing the situation.
The accuser usually,
after venting,
calms down.
Often when the accuser hears her own words,
she realizes she’s not being rational.
It also reassures me
that I’m hearing her correctly.

The key to handling accusations
is to take emotion out of it.

Don’t Worry About It

Before I went on vacation
(to attend the Consumer Electronics Show),
I asked about my coverage for the week.
I was told by my female boss
“Don’t worry about it.
Enjoy your time off.”

It was a flippant statement.
She is a nice lady
and wants to be liked.
She thought the nice thing
was to give me a worry-free vacation.

It sent the wrong message.

We worry about tasks
we’re responsible for.
By telling me not to worry,
she took that responsibility away.

For a couple of minutes,
I felt free and easy.
Why was I working until midnight
to finish up the year end?
It wasn’t my responsibility!

…Then I remembered
I was a professional.

If your employee is responsible
for a task,
don’t tell her not to worry about it.

The Level Of Commitment

In every meeting,
there are a couple head nodders.
Those are people
that nod their head
to every declaration
but don’t actually speak up.

Head nodding,
because it can mean a variety of things
from ‘I’m dozing off’
to ‘I hear you’
to ‘I agree and support you’,
means nothing.
Many phrases attendees use
mean nothing also.

Steve Roesler has a great post
on the levels of commitment
(or as he states… relationships).

Use of cliches and flippant phrases
illustrate a shallow commitment.
Using ‘I’ and expressing feelings
are indicators of a deep commitment.

No one ever said
listening well was easy.
One of the reasons
why good listeners are often rewarded.

Top Kid Searches

Want to know where
kids are hanging out online?

The top 3 search items
for kids
say it all…
# 1. YouTube
# 2. Google
# 3. Facebook

YouTube was number one for all age groups
for both girls and boys.
(and that excludes
the numerous misspellings for YouTube)

If you’re not marketing
using YouTube,
you’re missing a huge chunk of kiddie eyeballs.

(I do find it amusing
that kids are likely using Google
to search for Google)

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Categorized as Marketing

Waiting For An Event

Last year,
I had my heart set on being nominated for
a certain romance award.
‘When I am nominated for this award,
I am going to send out notices
to all the newspapers.
I am going to contact bookstores
and bloggers
and do a big media blitz.’

I ordered promo material.
I bought extra copies of my books.
I prepared.

The nomination didn’t happen.

Then I realized how silly I was.
I didn’t need the nomination
to do my media blitz.
I had plenty of other news to share.

I put my plan in motion.

Another example…
I normally wait to get my cover
before marketing a new book.
Covers add visual pop.

I received my February release cover late.
I couldn’t wait.
I marketed anyway.
The interesting thing is…
I received a double wave of buzz
First with the initial marketing.
Second when I received my cover.

Are you waiting for an event
to market?
WHY?

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What You See

In front of the building
I am currently posted at,
there’s a line up
of taxis waiting.

The official stance is
that it is a convenient place
for them to park.
The street widens there.
There isn’t that much traffic.

The company ‘legend’
is that they are waiting for layoffs.
Every morning
employees walk through those doors
and see those taxis waiting.

It isn’t a coincidence
that, in the company,
there’s a ‘live for today’ attitude.
Systems and routines
haven’t been put in place.
Employees don’t build for tomorrow
because they don’t think
they’ll be working for the company tomorrow.

That’s fine if this is the attitude
the management wants.
I don’t think it is.

Look around your office.
Is what you see
in line with what you believe?

eBook Covers – Big And Small

Many eBook exclusive covers
are… well… simple, plain,
some may say cheesy.

I’m told the reason for this
is that the covers are displayed
rather small in eBook stores
(often 89px × 144px or smaller).
A complicated cover
with a lot of detail
shows poorly.

The issue is…
the customer,
after purchasing the eBook,
sees as large a cover
as she wishes.
(I look at mine monitor sized)
When blown up large,
covers look plain.
Plain = Poor Quality for many readers.

The solution?

Two covers.
One complex with detail.
The other with background noise removed.

As many covers are designed
using layers of images,
this is less complex than it sounds.

Yet no one offers it.

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Categorized as Marketing