By k | December 21, 2009 - 6:00 am - Posted in Corporate Games

Terry Starbucker has a great post
on the 5 types of words to avoid.

They are…

Negation Words
Half-heart Words
Run to the Dictionary Words
Absolute words
and
Bad Emphasis words

I’ve covered many of these
in past posts
(Terry adds some additional examples).

All except for absolute words.
This is a no-brainer.
There is no such thing as can’t, always, or never.

Anything is possible
if you throw enough resources at it.
You CAN do it.
It simply may take more energy
than it is worth.

Use always or never
and the person you’re speaking to
will come up with an exception.
Your credibility is immediately blown.

Craft your language
to exclude these five types of words.

By k | December 20, 2009 - 6:00 am - Posted in Corporate Games

A finance manager on Friday
told me
she was still too ‘new’
to the job to fully understand it.

She has been in that position
for two years.

She’s not new.
She’s incompetent.
If she doesn’t understand the job
by now,
she never will.

Once you’ve repeated a process,
you’re no longer new.
You may not be an expert
but you are expected to know
enough about the process
to do your job.

Don’t overplay the newbie card.
It will come back
to bite you on the a$$.

By k | December 19, 2009 - 6:00 am - Posted in Corporate Games

I can only work full out
for 12 hours straight.
After that,
I need a break.
So when I plan my time,
I don’t plan for more than that
(no 24/7 for me).

When I’m working on a very complex problem,
I need silence
and no interruptions.
I tend to work on these problems
before other folks start work
or after they’ve gone home.

We all have preferred ways
of getting things done.

To maximize your effectiveness,
make a note
on how best you work.

Organize your projects
and your day
to match.

By k | December 18, 2009 - 6:00 am - Posted in Corporate Games

Researchers at the University of Toronto
and Stanford University
have discovered that people paid by the hour
are far more likely to be happy
than those earning a monthly salary.

What I found
when I switched from salary to hourly
was that
it changed my thinking about time.
My time became visibly valuable.
I track units of time.
I am conscious of my time.
I am careful about how I spend my time.
I ensure (and track) that
I have something to show for that time.

At the end of the week,
I know exactly what I’ve done
during those seven days.
I end each week
with a sense of accomplishment.

When I was on salary,
I would often reach the end of the week
and wonder where the time went.
That was a tad bit depressing.

I don’t know if my life is happier
but I do know
that my life is more purposeful.

Of course,
a salaried worker could mimic my results
by dividing her salary by average hours worked
and/or tracking her time.
She could be as conscious and protective
of her precious hours on earth.

By k | December 17, 2009 - 6:00 am - Posted in New Business Development

Nickelback was named
top group of the decade
by Billboard Magazine.

Nickelback was also named
worst band in the world
by the UK’s Word Magazine.

That polarization is the key
to Nickelback’s success.
Listeners either love them
or hate them.
There is no middle ground.

With increased competition
and noise,
there is no room for the middle.
Either be very good
or very bad
or like Nickelback,
be both.

By k | December 16, 2009 - 6:00 am - Posted in Marketing

I attend the Monster Cable Awards Show
every year at the CES.
I don’t bother requesting tickets
because they can be obtained
at the booth
and there is always plenty of room.

Why?

Because there are SO many other parties.
I enjoy the Monster Cable party.
I like watching the best in that company
being acknowledged.
I like the type of people Monster Cable hires.

This year,
I decided to be a bit more organized.
I requested tickets ahead of time.

I got back an email
from the PR firm
stating that I wasn’t on the guest list
and asking
what my credentials are for attending.

Waiting lists are great for newbies.
They create the illusion of exclusivity.
But for regular attendees,
people who know there is no need
for a waiting list,
they are irritating.

I don’t want to wait a half hour
to get into a club
when I know the club is empty.

Don’t make your regulars wait.
Treat them like VIP’s.
Scoot them to the front of the line.

By k | December 15, 2009 - 6:00 am - Posted in Corporate Games

Seth Godin is offering free copies
of yet another great eBook
he’s helped put together.

One of my favorite pages
is from Made To Stick’s
Chip and Dan Heath.

“You’re probably trying to change things
at home or at work.
Stop agonizing about what’s not working.
Instead, ask yourself,
“What’s working well, right now,
and how can I do more of it?””

This aligns with the
‘do more of what you’re good at
and delegate the rest’
thinking.

If you have a choice,
do more of what works
and less of what doesn’t.

By k | December 14, 2009 - 6:00 am - Posted in Marketing

This month,
as a prize on my romance site,
I’m offering a choice of ANY book
from my publisher.

Over a third of the people entering the contest
chose one of my titles.

I only have 4 titles out.
I email this mailing list once a month.
I often give folks on that mailing list
a choice of one of my titles
for FREE.

Yet over a third have one of my books
(or more)
on their wish lists.

You may think you’ve sold to everyone
you’re going to sell to
on your mailing list.

You haven’t.

By k | December 13, 2009 - 6:00 am - Posted in Marketing

More and more videos
on YouTube now have country restrictions.
If you’re not in the target country,
you can’t see the video.

That is silly.

The internet is international.
Blocking the internet
is like trying to box air.

By putting country restrictions
on content,
you irritate potential customers,
handing these customers
over to competitors
(legal or otherwise).

Even if international customers
can’t buy your product,
don’t block them
from accessing your promotional material.

By k | December 12, 2009 - 6:00 am - Posted in Corporate Games

I worked until 11:30pm last night.
Around 10pm,
the big boss came in.
She wanted to chat.
‘Course we all had to drop what we were doing
and chat with her,
even though that meant
we’d have to give up our Saturday
(today)
to finish the job.

Managers,
please don’t chit chat with your staff
outside of regular working hours.

We can tell co-workers
to come back later
when we’re less busy.

We can’t do that
with the folks we report to.

Respect our personal time.
If you want us to work it,
let us work it.