John Jantsch advises to
send a monthly press release.
“Get in the habit of creating a press release every month
with some newsy item or announcement and
send it to a highly targeted list of journalists
as well as your best clients and prospects.
Do this for a while you will find some interesting PR avenues
may start opening up.”
What I like about this strategy is that
it drives you to action,
forcing you to complete at least one
news worthy promotional event a month.