Before I publish a book,
I ask myself,
“Will this book excite readers?
Will they talk about it?
Will they recommend it to friends?”
In this crowded marketplace
(and EVERY marketplace is crowded),
it makes no sense
to launch an okay product or service.
No one will talk about it.
Few people are likely to buy it.
Products and services have to thrill
at least one prospect
enough that she talks about them,
starts the buzz on them.
“It’s better to make
a few people really happy
than to make
a lot of people semi-happy.”
with your products or services.