By k | December 2, 2016 - 6:00 am - Posted in Marketing

My romance readers (customers)
are some of the most intelligent people
on the planet.
They read, instead of watch TV.

Arguing with them
about anything is useless.
They’ve done their research.

Presenting them
with new facts or research,
however,
can prompt them
to change their minds.

Seth Godin
shares

“Arguing is futile,
because arguing presumes that
we can use force of will
to change minds.
And force begets force.

Education,
on the other hand,
involves enrollment,
and volunteers in search of answers
can learn quickly.

The path forward,
it seems,
is to connect.
To earn enrollment
in having others join you
in a journey of education.”

Don’t argue.
Educate.

By k | December 1, 2016 - 6:00 am - Posted in Marketing

One of my pen names
has a light, bubbly personality.
I make jokes.
I talk about love.
I try to associate happiness
with this pen name.

I also tackle serious issues.
I talk about tolerance.
I talk about the -isms.
I talk about how being different
is a great thing.

But I do this
in a light, fun way.
I stay positive, hopeful.

Having a happy, upbeat brand
doesn’t mean
you can’t tackle the serious issues.

You can change the world
and have a fun brand.

By k | November 30, 2016 - 6:00 am - Posted in New Business Development

Building on yesterday’s post,
you likely have a huge project,
a big change
you’d like to see
in this wonderful world.

It is so big;
it’s daunting.
You might be tempted
to focus
on easier, smaller projects
right now.

But as Seth Godin
mentioned,

that big project
is a work of a lifetime.

If you delay it by a day,
the ‘completion’
will be one day later.
That day might make a difference.
You might run out of time.

Start your huge project
today.
You might need
that extra day.

By k | November 29, 2016 - 6:00 am - Posted in New Business Development

Client K (formerly Road To Forbes)
has been in existence
for over 11 years.
That’s over 4,000
posts.

Is this blog making an impact
on the world?
I don’t yet know.
It has a readership
and that readership is taking action
but I won’t know for decades,
if ever,
whether or not
your actions
are making an impact on the world.

I have faith
they will.
I believe in you.
That’s why I post every day.

Seth Godin
shares

“Creating impact,
building something of substance,
changing the culture…
this is the work of a lifetime,
not merely a fun project.

It’s not easy,
but I have a feeling you’re up for it.

Because it matters.”

Change the world.
Make my work
and your work
matter.

By k | November 28, 2016 - 6:00 am - Posted in New Business Development

The competition for talent
is always fierce
and many of us,
beginner business builders,
folks who haven’t yet built
huge businesses,
might feel like
we’re at a disadvantage.

We might not be able
to offer the big bucks
or the big name on the resume.

However,
we CAN offer talent
a safe place to work,
a place where their views
are valued
and they’re not judged by
the color of their skin
or whom they’ve married
or the religion they practice.

A year ago,
I would have said
that wouldn’t be a differentiator.
Almost all large companies appeared
to be tolerant.

Today,
the world is different,
especially in America.
We now know
that tolerant folks
are the minority.

Being able to work
in an environment
in which you know
EVERYONE accepts you
is a huge benefit.

That’s something
only a smaller company
can offer.

Tolerance can be an advantage.
Use it to build your business.

By k | November 27, 2016 - 6:00 am - Posted in New Business Development

Right now,
somewhere in the world,
there’s someone
who has been
exactly where you are now
and has tackled
the big challenge
you’re now facing
(and ALL business builders
are facing some sort
of big challenge).

That person will help you
if you ask her or him.

Clint Greenleaf,
serial entrepreneur,
shares

“The general progression
from Marine
to accountant
to book publisher
to peanut butter CEO
is less than standard,
so I’m willing to admit
what I don’t know.

And when you ask for help,
people are more than willing to give it,
rather than getting in the room
and telling everyone how smart you are.”

Ask for help.

By k | November 26, 2016 - 6:00 am - Posted in General

I’ve been pushing it,
writing my March release
(developing product).
I’ve also been busy
with marketing
and sales.

It is easy to forget
that the ability
to build a business
is a privilege.

Naa-Sakle Akuete,
Founder of
Eu’Genia Shea,
shares

“They [her parents] couldn’t find
the same socioeconomic level
of jobs here
that they had there,
so [they] were starting from scratch.

They did everything that they could
to make sure
that we all went to good schools,
so I could have the ability to say,
‘I don’t want to work [here].
I want to start my own business.’”

Having the ability
to start a business
is a gift
not everyone is given.
Don’t squander it.

By k | November 25, 2016 - 6:00 am - Posted in New Business Development

At the moment,
the US is predominately white.
As of 2012,
72.4% of residents are white.

However, in 100 years or less,
that number will drop below 50%.
That’s simple demographics.

Even if those demographics don’t change,
the rest of the world
is diverse.
(I don’t need a link for that.
It’s a truth no one can argue with.)

That isn’t going to change.
Ever.

I write my books
(develop my products)
to exist in a diverse world.
I want sales on them
to continue for decades.

I craft my marketing
and my sales copy
to appeal to everyone.

I look at the entire world
for new product ideas,
tracking trends, etc.

The world is diverse
and will become even more diverse.
If you’re not building your business
to embrace diversity,
you’re limiting its potential.

As an aside:
If you’re not raising your kids
to live in a diverse world,
you’re severely limiting their potential also.
I doubt they will thank you
for that.

By k | November 24, 2016 - 6:00 am - Posted in New Business Development

My cover artist
(the equivalent of a package designer)
is brilliant.
She knows how to craft
a selling cover.

I usually give her
quite a bit of freedom
with my covers.

However, I also give her
guidelines.
I fill out a cover request form.
I tell her the constraints.
(I’d like the hero on the cover.
I’d like X in the background.
No pink covers, etc)

Elsbeth Johnson
shares

“Empowerment is critical.
But, as my own research shows,
in order to be meaningful,
empowerment requires some boundaries,
some rules that have been decided on
within which empowerment
can be exercised.”

Give your employees,
your partners
freedom
but within some constraints.

By k | November 23, 2016 - 6:00 am - Posted in New Business Development

I was groomed and mentored
when I worked for
a large beverage company
to be an executive.

I had to work constantly
to be respected,
to be taken seriously,
to be heard,
simply because I was female.

At first,
I liked the idea
of breaking the glass ceiling,
paving the way for other women.

But then reason kicked in.
Why fight the establishment
to run someone else’s business?
Why not take the energy
I’m using to fight this fight
to build my own business instead?

When we build our own businesses,
there are no glass ceilings.
We start at the top.
We can craft the culture.
We can hire anyone we wish.
Be an example to others.

Building your own business
is always an option.