By k | May 26, 2017 - 6:00 am - Posted in New Business Development

I cringe when
new business builders
give ‘making money’
as a goal.

Making money might be important to us
but it is an intermediary goal,
something that gets us
to our true goals.

Maybe we want to make money
because we want security
or we want freedom
or we want to show love
or some other reason
I can’t think of right now.

It is key to know
this ultimate goal
so we’ll know if our actions,
if our decisions
bring us closer
or farther from it.

If we make money
by doing something illegal,
for example,
we are risking our freedom,
our ultimate goal
to satisfy our intermediary goal.
That makes no sense.

Know your true goal.

By k | May 25, 2017 - 6:00 am - Posted in New Business Development

This past month,
I hosted a week long workshop
for my writing chapter.
I’ve benefited quite a bit
from this organization
and I wanted to give back.

That ensures
others benefit
as I did.

We, business builders,
will change the world.
We should ensure
others can change the world too.

Ironically, this ensures
we change the world
even more.

An upside?
This makes us feel good.
It makes us feel confident,
important.

You don’t have
to give a week.
You could give an hour,
an article,
one piece of advice
to a less experienced person.
It all matters.

Give back
to the organizations
and the people
that have helped you.

By k | May 24, 2017 - 6:00 am - Posted in Marketing

You’re working hard,
building a business,
trying to change the world.

You send out a newsletter
or post information
about your product/service
on social media.

And you receive complaints.
Not a gazillion complaints
but a few,
enough to make you feel bad.

Someone marks your newsletter
as spam,
even though they signed up for it.
Someone makes a post
mocking your product/service.

Because…

They’re not your customer.
Repeat after me.
They’re not your customer

They might have been
your customer
a year ago.
They might still be using
your product/service today.

But they’re not the person
you created it for.
They’re not the person
who will appreciate it,
love it,
look forward to your newsletters,
welcome your posts.

Those people are unlikely
to say anything.
They will see your newsletter
or post
and quietly buy
your product/service.
THAT is how they tell you
they love your product/service.

Focus on them.

By k | May 23, 2017 - 6:00 am - Posted in New Business Development

Some of my biggest breaks
in the writing business
have happened
because I was the last minute
replacement
for another writer.

I reacted quickly.
I was open to the opportunity.
I was willing to hustle
to make it work
on the organizer’s deadline.

Valerie Gordon,
co-founder of
Valerie Confections,
shares

“She [a writer at the LA Times magazine]
asked if I’d ever heard of
the Blum’s Coffee Crunch Cake;
I said yes,
that it was a cake I grew up with.

She wrote the piece
and included a tiny picture of
my crunch cake.

The following day
I got 125 calls
from people who said
they hadn’t seen that cake
for 30 years.”

THIS is why
we try to build
some buffer, some flexibility
into our work days.

Opportunities often appear
out of nowhere.
Be open to them.

By k | May 22, 2017 - 6:00 am - Posted in Marketing

I was helping a buddy yesterday
craft her marketing copy
for an upcoming book.

One of the things
we worked on
was deciding
which ONE emotion to focus on
and then crafting copy
that intensified that emotion.

Why one emotion?

Because if we focus on two
or three or four emotions,
it decreases the impact
and usually results
in the prospect feeling nothing.

I spend my entire day
every day
trying to invoke emotions in people.
That is what great writing is.
And I still find it damn difficult.

Look at your marketing copy.
Study the power words,
the words that make an impact.
Do they all invoke the same emotion?

By k | May 21, 2017 - 6:00 am - Posted in New Business Development

Yesterday, I was
in an absolutely terrible mood.
I hated everything
and everyone.
Hey, that happens
and that is okay.
We’re human.

When I’m in a bad mood,
I intentionally disconnect
from the world around me.

I’m usually super busy.
This disconnect often causes
a delay.

But I know if I contact
XXX
while I’m in a grumpy mood,
I’ll damage our relationship.
That damage could take
a lifetime to repair.

It is more ‘efficient’
to delay the contact
for an hour, three hours, a day
until I’m in a better place emotionally.

When I worked in an office,
I would make an excuse
and go home
(or take an extended lunch
or simply a walk,
whatever worked).

If you can’t emotionally deal
with a situation right now,
don’t.

By k | May 20, 2017 - 6:00 am - Posted in New Business Development

One of the things
I love about the writing business is
it is so critical;
I never have to worry
about becoming overconfident.

Overconfidence is a success killer.
If we think we’re skilled
in an area
and we truly suck at it,
we don’t usually feel
a need to improve in this area.
We never get more skilled.

Carmine Gallo
shares

“In 1999,
Cornell University psychology professors
David Dunning and Justin Kruger
wrote a paper titled:
“Unskilled and unaware of it.”

They found that,
in many domains,
people tend to overestimate their skills.

Those same people are hit
with a double whammy.
They are the last to notice
their lack of skills.

According to the researchers,
they performed poorly
relative to their peers
and “were utterly unaware of this fact.”"

Search out feedback
on every area,
even the areas
you believe you’re skilled at.

By k | May 19, 2017 - 6:00 am - Posted in New Business Development

It is very challenging
to keep anything a secret
in today’s world.
Everyone is connected.
Almost everyone has a phone
with a camera and video.
There are Google alerts
and apps
to follow any subject closely.

And you can be certain
your employees
and partners
are following your business
closely.

Information is usually better
coming from your own lips.
You can influence
how it is received.

Chris Ruisi,
founder and CEO,
The Coach’s Zone
shares

“…if you have bad news to tell,
tell it!

Never try to spin the truth
or the facts
to make delivering the message
easier for you.

Stay focused on the issue at hand
and don’t let other issues or challenges
distract you from your outcome.

Never let a difficult personality
get in the way of
communicating the right message.

Remember,
making the decision
is the easy part.
Getting everyone with different views
to buy in and comply
is the real test of a leader.”

If you have bad news,
share it.

By k | May 18, 2017 - 6:00 am - Posted in Corporate Games

When I was graduating
from high school,
I had a major melt down
because I felt I had
to decide
right then, right there
what I would do
for the rest of my life.

What if I decided wrong
and I was stuck
in a job I hated?
What if I wanted to have
three careers?
Could I only choose one?

Thankfully, a mentor sat down with me
and changed the question.
She asked me,
“What do I want to do FIRST?”

THAT question I could answer.
And yes, I’ve been fortunate
to have many careers.
Almost everyone in my generation
and future generations
have.

When asking a child,
“What do you want to be
when you grow up?”,
remember to add
“You can choose more than one.”

THAT is the world we now live in.

By k | May 17, 2017 - 6:00 am - Posted in New Business Development

I make mistakes
every single day.
Some of these mistakes
are bad decisions.
I might be not as informed
as I should be
or I could be misinformed
or I could,
as Seth Godin mentions,
be looking at the short term,
not the long term.

Seth Godin
shares

“A bad decision isn’t only bad
because we’re uninformed or dumb.
It can be bad
because we are swayed
by short-term comfort
and ignore long-term implications.

A bad decision feels good
in the short run,
the heartfelt decision
of someone who means well.
But there’s a gap
when we get to the long run.”

The good news is…
almost all bad decisions
can be undone.
That requires sucking up our pride
but it is usually worth it.

And remember to look at
both the short time
and the long term
implications of decisions.