By k | December 7, 2016 - 6:00 am - Posted in New Business Development

I’ve interviewed for
plenty of positions
I was interested in
but wasn’t sure I’d like.

I’ve applied for business opps
that I found intriguing
but I wasn’t sure
was the right fit
for my business.

There’s a difference
between not being sure
you want an opportunity
and KNOWING
you truly don’t want it.

If you KNOW
you don’t want it
and you apply,
you’re taking away
a slot from someone
who truly wants the opportunity.
Slots will fill up
and they won’t even be considered.

You’re also wasting
everyone’s time,
including your own.

And when you turn
the opportunity down,
you’ll likely anger someone.
To everyone else,
you’ll look like
an indecisive jacka$$.

Don’t apply
if you truly don’t want it.

By k | December 6, 2016 - 6:00 am - Posted in New Business Development

I send quite a few
thank you messages,
letters, emails, etc.

If someone does a great job
or helps me,
I thank them.

I do this,
expecting nothing in return
except that warm, nice feeling
we get when we do something good.
something right.

But often I receive other rewards
–better service
the next time I visit
or
more help from the person
or
a policy change
that promotes whatever
I thanked the person/company on.

The person I thanked
also often gets promoted.
I have a more senior connection
in the organization.

Thank people/organizations.

By k | December 5, 2016 - 6:00 am - Posted in New Business Development

Optimism
is one of the keys to success
in sales,
in building businesses,
in life.

The news is usually quite negative.
There’s a marketing reason
for this.
Bad news attracts eyeballs.

It can also be skewed,
depending on the audience.

We need to remain informed.
What is a business builder to do?

I get my news
from the business networks.
Everything on this planet
affects the markets.
New political policy?
The market responds.
A disaster in India?
The market responds.

The business news
is usually upbeat.
Even when the market is tanking,
there’s a way to make money
from it.

It is also politically neutral.
The talking heads
aren’t trying to influence your votes.
They’re trying to influence
your trading.

And I find it telling
where the brightest minds
in the investing community
put their money.

Consider getting your news
from the business networks.

By k | December 4, 2016 - 6:00 am - Posted in Sales

I’m a master at acing interviews.
My number one trick?
I try to ensure
the interviewer does
most of the talking.

People feel good
when they talk a lot.
They feel intelligent.
They feel appreciated.
They feel listened to.

I once had an interview
in which I said less than 30 words.
That was it.
The interviewer talked the rest of the time.

I was offered the job.

Ruthi Byrne,
Founder of
Zinn, Graves & Field Inc.,
shares

“Be a good listener.
If you’re talking,
you’re not selling.
People like to hear their own voice,
so let them talk.
And when you do speak,
synthesize your thoughts.
Do not ramble.
Speak in sound bites.
It’s the way we remember things.”

Allow others to talk.
They will love you for it.

By k | December 3, 2016 - 6:00 am - Posted in Marketing

One of my writing buddies
had a Facebook party.
A dozen other writers,
including myself,
committed to guest hosting
for 30 minutes.

This party was right after
the US election.
People were upset,
not in the mood to party.

Attendance was sparse.
About half of the writers
didn’t show up.
I understand their thinking.
It wasn’t worth
30 minutes of their time
to woo that number of prospective readers.

The issue is…
everyone involved with the party
knew they didn’t honor
their commitments.
The community is close knit.
People talk.

Your word is worth something.
Keep it.

By k | December 2, 2016 - 6:00 am - Posted in Marketing

My romance readers (customers)
are some of the most intelligent people
on the planet.
They read, instead of watch TV.

Arguing with them
about anything is useless.
They’ve done their research.

Presenting them
with new facts or research,
however,
can prompt them
to change their minds.

Seth Godin
shares

“Arguing is futile,
because arguing presumes that
we can use force of will
to change minds.
And force begets force.

Education,
on the other hand,
involves enrollment,
and volunteers in search of answers
can learn quickly.

The path forward,
it seems,
is to connect.
To earn enrollment
in having others join you
in a journey of education.”

Don’t argue.
Educate.

By k | December 1, 2016 - 6:00 am - Posted in Marketing

One of my pen names
has a light, bubbly personality.
I make jokes.
I talk about love.
I try to associate happiness
with this pen name.

I also tackle serious issues.
I talk about tolerance.
I talk about the -isms.
I talk about how being different
is a great thing.

But I do this
in a light, fun way.
I stay positive, hopeful.

Having a happy, upbeat brand
doesn’t mean
you can’t tackle the serious issues.

You can change the world
and have a fun brand.

By k | November 30, 2016 - 6:00 am - Posted in New Business Development

Building on yesterday’s post,
you likely have a huge project,
a big change
you’d like to see
in this wonderful world.

It is so big;
it’s daunting.
You might be tempted
to focus
on easier, smaller projects
right now.

But as Seth Godin
mentioned,

that big project
is a work of a lifetime.

If you delay it by a day,
the ‘completion’
will be one day later.
That day might make a difference.
You might run out of time.

Start your huge project
today.
You might need
that extra day.

By k | November 29, 2016 - 6:00 am - Posted in New Business Development

Client K (formerly Road To Forbes)
has been in existence
for over 11 years.
That’s over 4,000
posts.

Is this blog making an impact
on the world?
I don’t yet know.
It has a readership
and that readership is taking action
but I won’t know for decades,
if ever,
whether or not
your actions
are making an impact on the world.

I have faith
they will.
I believe in you.
That’s why I post every day.

Seth Godin
shares

“Creating impact,
building something of substance,
changing the culture…
this is the work of a lifetime,
not merely a fun project.

It’s not easy,
but I have a feeling you’re up for it.

Because it matters.”

Change the world.
Make my work
and your work
matter.

By k | November 28, 2016 - 6:00 am - Posted in New Business Development

The competition for talent
is always fierce
and many of us,
beginner business builders,
folks who haven’t yet built
huge businesses,
might feel like
we’re at a disadvantage.

We might not be able
to offer the big bucks
or the big name on the resume.

However,
we CAN offer talent
a safe place to work,
a place where their views
are valued
and they’re not judged by
the color of their skin
or whom they’ve married
or the religion they practice.

A year ago,
I would have said
that wouldn’t be a differentiator.
Almost all large companies appeared
to be tolerant.

Today,
the world is different,
especially in America.
We now know
that tolerant folks
are the minority.

Being able to work
in an environment
in which you know
EVERYONE accepts you
is a huge benefit.

That’s something
only a smaller company
can offer.

Tolerance can be an advantage.
Use it to build your business.