By k | October 9, 2015 - 6:00 am - Posted in New Business Development

A well known romance writer
declared that she worked her a$$ off
for her success,
doing everything herself.
Her bestseller status
was due to her efforts
and her efforts alone.

Not only was this bullsh*t
but it also ticked off
reviewers, book bloggers,

No one succeeds
on her own.
To sell a product,
someone has to buy a product.

When people buy products,
they also tend to form
personal attachments
to that product,
sharing in its success or failure.
Our successes become
their successes.

It costs nothing
to be grateful
and might earn you fans for life.

Acknowledge your customers
when you achieve success.

By k | October 8, 2015 - 6:00 am - Posted in New Business Development

Both Sharknado and
the latest Fantastic Four
are terrible movies.

has become a pop culture phenomenon.
Viewers see it as being campy and fun.

Fantastic Four is shrouded
with bitterness.
Viewers are angry about it.

Why do viewers perceive
these two bad movies
so differently?

One reason
is because
the teams surrounding the movies
have vastly different attitudes.

The stars of Sharknado
embraced the badness of the movie.
They joked about it,
made it a selling point,
rather than a downfall.

They framed it as fun
and viewers perceived it
the same way.

Some of the stars
of Fantastic Four
haven’t even seen
their film.
Kate Mara called it
“a shit movie.”

They framed it as awful
and viewers perceived it
the same way.

How we view our own products
It influences how prospects
and customers
perceive them.

Is your team viewing your products
the way you wish them to?

By k | October 7, 2015 - 6:00 am - Posted in New Business Development

One of the biggest trends
in romance novels
is the curvaceous,
plus sized heroine.


Because 67% of U.S. women
are plus sized
(sizes 14 and up).

If you sell to women,
take a look around you.

Are the aisles in your store wide?
Are your guest chairs spacious?
Are your promo T-shirts
available in larger sizes?
Heck, does your STAFF
reflect your customer?

I’m a plus-sized woman
and, when I’m greeted
by a plus-sized woman
at reception,
I feel much more comfortable,
much more at ease,
ready to buy.

My husband does also
because he’s in love
with a plus-sized woman.

Plus sized is no longer a niche.
It is the majority.
Build your business around that reality.

By k | October 6, 2015 - 6:00 am - Posted in New Business Development

I was chatting in a writing group
about blurbs
(the marketing copy
for books).
Many of the experienced, successful writers
were discussing how challenging
it was
to write a great blurb.

A less successful writer
came into the conversation,
telling everyone that she must be unusual
because she liked writing blurbs.
They were easy.

No. They’re not.

This writer thinks they’re easy
because she’s doing a sh*tty job
at writing them.
(which we can verify
by her equally sh*tty sales)

When asked about the basics
of writing great copy
(key words, length of sentences,
themes, etc),
she didn’t have a clue.

If a professional says a task is tough
and you, as a newer entry,
think it is easy,
ask her WHY it is tough.
Odds are…
you’re missing some key points.

By k | October 5, 2015 - 6:00 am - Posted in New Business Development

During the Blind Auditions
of The Voice,
many of the singers
seek the four chair turn.
They want all of the judges
to want them.

That isn’t necessary
to win the contest.
All singers need
is one chair to turn,
one judge to want them.

It isn’t necessary
for everyone,
every partner,
every customer,
to like you or your company

You don’t need
a four chair turn
to be successful.
Focus on that one chair.

By k | October 4, 2015 - 6:00 am - Posted in Marketing

I received quite a few questions
regarding my casual comment
about reaching out to Facebook groups.

The gist of many of these questions
I’m posting on my Facebook page.
Isn’t that enough?

If your goal is to increase sales,
it isn’t enough.

The folks liking your Facebook page
are often your superfans.
They’ve subscribed to your newsletter.
They follow your blog.
They know about your products already.

If you want new customers,
you have to go out
and talk to prospects.
The easiest place on Facebook
to do this,
I’ve found,
is in groups.

I’m selling romance novels
so I look at groups
of romance readers.
I ALWAYS read the rules
before I post.

Does your Facebook marketing
include marketing to groups?

By k | October 3, 2015 - 6:00 am - Posted in Marketing

Facebook is still the #1 way
to spread news
about a romance novel.

I have a list
of 300 plus reader groups.
I drop by these groups
every two weeks
and post information about
my new releases.

At first,
I posted my cover
and buy links.
I got an okay response.

One of my group moderating buddies
talked about how
she wanted more interaction
in her group.

So I added a question
to my promo.
(unique to each group)
It was a one line addition.
I rarely received an answer
(when I did,
of course,
I replied to this answer).
It didn’t matter.
My sales almost doubled.

Consider adding a question
to your Facebook marketing.

By k | October 2, 2015 - 6:00 am - Posted in Marketing

Words matter.
The words we use
can influence sales
and the happiness of customers.

Jeff Mowatt,
in the September/October
The Costco Connection,

“Imagine a customer or co-worker
asks you to send information
that might normally be sent
the next day.

You could say,
“I won’t be able to sent it to you
until tomorrow.”
Or perhaps,
“I’ll send it first thing
in the morning.”

Contrast those responses with
“You’ll receive it within 24 hours.”

The 24-hour statement sounds like
a stronger commitment
because it’s specific.
And it sounds faster
because you’re talking hours,
not days.”

Words count.
Pay attention to which words
you use.

By k | October 1, 2015 - 6:00 am - Posted in Sales

I was friended on Facebook
by a professional photographer.
He clearly wanted to sell me
stock photos.

He private messaged me
with ‘Hi.’
I said ‘Hi’ back.
His next message?
“Where do you live?”

His business is online.
My business is online.
I have no idea
why he wanted to know
where I lived.

I’m certain he must have had
a reason for asking
but the question,
especially for writers
who deal with stalkers every d*mn day,
came across as creepy.

It was also useless small talk.
If he asked me
about my upcoming stories,
about characters
or settings
or themes I’m writing,
his pitch could have been tweaked
to supply exactly
what I’m looking for.

Small talk is good.
Creepy small talk is bad.
Useful small talk
benefits everyone.

Put some thought
into your topic.

By k | September 30, 2015 - 6:00 am - Posted in Marketing

I’m invited to guest host
at quite a few Facebook parties.

There’s a reason why
I’m in demand
as a guest host.

I always end my guest hosting stint
with a post,
thanking the organizing writers,
asking attendees if they’ve bought their books,
supplying the buy links.

It takes a minute
but it means so much,
even more
because many writers don’t do this.

I was recently asked
to contribute a guest post
on a huge romance blog.

In this guest post,
I referenced (in a positive way)
a blog post
the blogger had written.

This was my thank you
and it was greatly appreciated.
I’ve already been asked back.

Thanking your host
isn’t merely the polite thing to do.
It is the business savvy thing
to do.

Show your gratitude.