By k | November 25, 2014 - 6:00 am - Posted in Sales

For many businesses,
the holiday season
is when the bulk of the sales happen.

In the romance writing industry,
December is the big month
for print sales.
January is the big month
for eBook sales.
These two months
can make a writer’s year financially.

This means
we work.
We work
while others are attending
holiday parties,
baking cookies,
shopping,
watching blockbuster movies.

Because this is when
many businesses
will break out.

Because this cash influx
will allow us
to achieve grander goals
in 2015.

Because customers
want to discover us,
want to buy our products.
We’re making their holidays
and their worlds
better.

What we do right now
counts.
It is worth the effort
and the sacrifice.
Let’s push it.

By k | November 24, 2014 - 6:00 am - Posted in New Business Development

When I first started writing romance novels,
I wanted to write romances
that taught business lessons.
I knew that many romance readers
were also businesswomen.

Sales were terrible.
Why?
Because women read romance novels
expecting entertainment.
They read business books
as ‘work.’
They don’t want these two worlds
to collide.

I’m currently working on
another merger of worlds.
This time, however,
the worlds both reside in entertainment.
Will it work?
I don’t know
BUT I do know there is a market existing
in both of these worlds.

Seth Godin
shares

“Our job is
to find the disconnected
and connect them,
to find people eager
to pursue a goal
and give them the structure
to go achieve that goal.

But just about always,
we start with an already existing worldview,
a point of view,
a hunger that’s waiting
to be satisfied.”

Start with an existing market
and then push at the edges
or merge different markets.
Don’t start from zero.

By k | November 23, 2014 - 6:00 am - Posted in New Business Development

I’m a positive person
but this positivity is rooted
in a realistic view of life.
Things go wrong.
We have to prepare for these things.
We can’t assume
that everything will be perfect.

And that’s what I find frustrating
about the advice
“Think of the result you want.”
It is missing the second part.
“Prepare for the challenges
that might block you
from achieving what you want.”

Gabriele Oettingen,
author of
Rethinking Positive Thinking
shares

“Positive thinking fools our minds
into perceiving that
we’ve already attained our goal,
slackening our readiness
to pursue it.”

Oettingen suggests

“What does work better
is a hybrid approach that
combines positive thinking
with “realism.”
Here’s how it works.
Think of a wish.
For a few minutes,
imagine the wish coming true,
letting your mind wander
and drift where it will.
Then shift gears.
Spend a few more minutes
imagining the obstacles
that stand in the way
of realizing your wish.”

Think positively
but prepare for things to go wrong.

By k | November 22, 2014 - 6:00 am - Posted in New Business Development

My definition of being a nice person
is not intentionally doing harm
to another person.

Unfortunately, society’s definition
of being a nice person
often is putting everyone else first.

If we put everyone else first,
we’ll never have time to devote to
building our businesses.

Genevieve Thiers,
founder of SitterCity,
shares
“You don’t have to be nice.
We grow up
and we’re taught to be nice girls.
We’re taught that
we’re supposed to sell ourselves
and we get hit
with a whole bunch of stuff
that’s not going to help us later.”

Be selfish
with your time and resources.

By k | November 21, 2014 - 6:00 am - Posted in New Business Development

Fifty Shades of Grey,
the fastest selling paperback of all time,
was fanfiction,
the storyline based on Twilight.
The BDSM twist in the story
had also been done,
many, MANY times.

The human-vampire-wolf shifter love triangle
in Twilight,
the biggest selling series
in 2008
and the base for Fifty Shades,
had been done many, MANY times
also.

Just because it has been done
doesn’t mean you shouldn’t do it.

Seth Godin shares

“John Koenig calls it vemödalen.
The fear that you’re doing something
that’s already been done before,
that everything that can be done
has been done.

Just about every
successful initiative and project
starts from a place of replication.
The chances of being fundamentally
out of the box over the top omg original
are close to being zero.”

Your product doesn’t have to be original
to be successful.

By k | November 20, 2014 - 6:00 am - Posted in New Business Development

I spent the past week
with a couple of entrepreneurial families.
Both families are in the process
of passing their very successful businesses
from the founding generation
to the second.

One of these founders
stressed that he gave his two children
the option of NOT joining the family business.

He actively encouraged both sons
to obtain degrees
in other fields.
The sons worked in these other fields
before deciding to join the family business.

When they made the transition,
they were given choices
about which department
they’d be working in.

When they decided to take
leadership roles,
the parents stepped back,
filling the role of consultants,
often working out of home,
not in the office.

These sons are more engaged
and enthusiastic about their fate
than I’ve ever seen a second generation be.

Why?

Because they were given
and know they still have
options.

Considering giving the heirs
to your business
options also.
No one likes to feel trapped
even if that cage is made of gold.

By k | November 19, 2014 - 6:00 am - Posted in Marketing

I am one of the dinosaurs
who still has a landline.
I receive phone calls from telemarketers
at four o’clock in the morning.

The assumption is
that people will turn off their phones
when they sleep.
If I answer,
I must be awake.

What does this mean?

The landline will die completely.

People, concerned about emergency calls,
will screen their calls,
sending unknown callers
straight to voicemail.

People, unconcerned about emergency calls,
will simply turn their phones off.

Telemarketers will either adapt,
or this marketing will be become less effective.

If your business relies on telemarketing,
you should be prepared
for changes.

By k | November 18, 2014 - 6:00 am - Posted in New Business Development

Seth Godin has a great post
on the perils
of going public

“Here’s a Wall Street analyst
with Needham & Company
speaking her truth, about Facebook:

“Wall Street cares about the business model.
We care less about changing the world.”

The reality of being a senior executive
at a fast-growing public internet company
is that you’re surrounded by
thousands (or tens of thousands)
of people who make
millions of dollars every single time
the stock price goes up a dollar.

And that’s where
the seeds of demise are sown.”

This change starts well
before the company goes public.
Accountants usually come in
and ‘craft’ the story,
pressuring executives to make changes
to ensure the IPO goes well.

Going public is more than
a funding decision.
It will change your company.
Consider the other impacts
when making your decision.

By k | November 17, 2014 - 6:00 am - Posted in New Business Development

When I first started blogging,
there were
very few female business bloggers.
Unfortunately,
almost 10 years later,
there are STILL very few female business bloggers.
There are even fewer female social CEOs.

Andrea Learned
shares

“The related study,
conducted by Refresh and
discussed by Zach Taiji
in Social Media Today,
found that the average CEO
who uses social media is,
…wait for it…
a 38 year old male.
Though I guess
it is “A Refreshing Look…,”
(as goes the infographic’s title)
in that there now ARE social CEOs to point to,
the gender disparity therein
is far from refreshing:
of the social CEOs studied,
89 percent were male
and 11 percent were female.”

A blog can open doors.
I’ve been invited to
events I wouldn’t otherwise
have attended.
I’ve met influential people
I otherwise wouldn’t have.
This is with me being semi-anonymous.

Consider being more active
on social media.
Share your expertise
and experiences
with others.
More importantly,
show the world
that you’re there,
you have a voice.

By k | November 16, 2014 - 6:00 am - Posted in Sales

One of my salesman buddies
was ranting about
a client having it in for him,
deliberately blocking his deals.

That might be true
but most people are selfish.
They don’t have it in for someone else.
They’re looking out
for their best interests.

Paul V. Weinstein
shares

“In order to turn
deal blockers into advocates
(or silent agnostics, worst case),
we need to understand their motivations
— and we do that
by considering their position
at the table.

Blockers nix the deal
because, from where they sit,
it is in their best interest to do so.
The job of the dealmaker
is to turn that around.”

Find out WHY this person
is blocking your deal
and
then deal with their issues.