By k | February 23, 2018 - 6:00 am - Posted in Marketing

Many marketing experts
will tell you
to use your photo
in marketing material.
It inspires ‘trust.’

Those marketing experts
are usually
young, thin, white
and
good looking.

I don’t use my photo
anywhere.
I’m plus-sized.
I’m not good looking.
I have a scary
resting bitch face.
My photo isn’t selling any products.

If you are your product,
you likely don’t have a choice.
You have to show prospects
your face eventually.

If you aren’t your product,
think about whether or not
your face will sell that product.

Be honest with yourself.
If your face won’t sell your product,
use an image of something else.

By k | February 22, 2018 - 6:00 am - Posted in New Business Development

At least once a day,
a writer on Facebook
complains about low sales.

9 times out of 10,
they aren’t looking
for advice.
They’re looking
for sympathy.

They don’t want to
take action.

So…
I don’t offer advice.
My time is valuable.
I don’t waste it
on offering ideas
no one will ever implement.

What does that mean
for YOU
when you DO want advice?

You have to ask for it.
Don’t expect an expert
to volunteer the information
based on comments alone.

Ask for the advice you need
and then thank the person
for taking the time,
for caring enough
to give it to you.

(The second step
is how you get advice
in the future.)

By k | February 21, 2018 - 6:00 am - Posted in New Business Development

We have a writer
in one of our writing groups
who always contradicts
the expert posts.

A member of
the Million Dollar A Year Club
will share a strategy.

This writer will comment
about why he KNOWS
the strategy doesn’t work.
He will share percentage sales lifts, etc.,
concrete numbers.

It sounds like he knows
what he’s talking about.

Today,
he posted one of his tests.
Instead of percentages,
it accidentally revealed his sales
for the month.
They were less than my sales
for the DAY.

The results for his ‘tests’
wouldn’t even be a rounding error
for many of us.

All advice isn’t equal.
Evaluate the source.

By k | February 20, 2018 - 6:00 am - Posted in Marketing

I host a weekly round up
of romance novels
that have released or are releasing.

I try to cover all of them
but every week,
a friend asks me
why I missed her release.

I give her a ‘nice’ response.
However, the real reason
is because her marketing sucks.

If our friends don’t know
our products have released,
we are NOT promoting them
hard enough.

We shouldn’t blame our friends
or our Moms
or our sisters
for not paying attention.
We should blame ourselves
for slacking.

It is a sign
we should promote harder.

By k | February 19, 2018 - 6:00 am - Posted in New Business Development

I’m lazy.
I’m guessing you’re lazy also.
Most people are.

And most people
in life
do the bare minimum.

They do the minimum
an employer requires.

They build a business
that gives the customer
what he/she needs
to be satisfied
and nothing extra.

Some people think
being exceptional
is difficult.

It isn’t.
Being exceptional
can be as easy
as doing one extra thing.

Do that extra thing.
Be exceptional.

By k | February 18, 2018 - 6:00 am - Posted in Marketing

The true target prospects
for coupons and samples
aren’t bargain shoppers.

The true target prospects
are shoppers
who normally pay full price.

Coupons and samples
are one time tactics.
We offer a coupon
for $1 off our product.
The prospect uses the coupon
the first time
and then, in the future,
buys the product at full price.

Die hard bargain shoppers
don’t ever pay full price.

Will you attract bargain shoppers
with coupons and samples?

Yes, but they aren’t the people
you should be designing
your coupons and samples for.

Design your coupons and samples
to appeal to people
who normally pay full price
(i.e. often the people
who are interested in quality).

By k | February 17, 2018 - 6:00 am - Posted in New Business Development

I made an offer
to my writing chapter
to host an online workshop
for free
(a way to give back).

No one responded.

I was told a writer
was organizing
a multi-writer series
and desperately needed participants.
I volunteered.

No one responded.

I didn’t chase these offers.
I didn’t send additional messages
(I know the first ones
were received).

I merely moved on.

There are plenty of places
that would FIGHT
to have you as a volunteer.
Think twice
about chasing after opportunities.

By k | February 16, 2018 - 6:00 am - Posted in New Business Development

Black Panther
is releasing this weekend.
Judging by the buzz,
it will be a success.

What is exciting
for me,
as a product developer,
is that this movie
to me,
is
a no-brainer ‘product’,
an easy win,
yet it hasn’t already been done
(in this way).

There are many products
like this.

Plus-sized heroines,
for example,
have been popular
in self-published Romance Novels
for years.
Traditional New York Publishers
have only recently ‘discovered’ them.

This is why the world needs
people like you and me,
people who are bringing
what we might think of as
no-brainer products,
easy wins,
to customers/readers/viewers.

Develop these products.

By k | February 15, 2018 - 6:00 am - Posted in New Business Development

I’ve hit the USA Today Bestseller Lists
a few times.
I sell an okay number of books.
Many writers view me
as a success.

Which gives me some power,
especially the power
to do good,
to encourage others,
to make things ‘normal.’

For example,
I recently posted that I don’t sleep
the night before any book
releases.
I worry about whether or not
readers will enjoy my book.

If I posted this ten years ago,
the responses would be
“You have to learn
how to handle this.”
or
“You shouldn’t worry.”
or
“If you spent more time on your book,
you’d feel more confident.”

Yep, I’d be shamed
for caring about
whether or not my readers (customers)
like my book (product).

Now, after seeing a bit of success,
I make that statement
and the response is
“I do the same thing.
Yay!
I’m normal.”

THIS is powerful.
Use this power to make people
happier.

By k | February 14, 2018 - 6:00 am - Posted in Marketing

I sell Romance Novels.

You would think
today,
I would be posting
on social media,
asking readers
what they’re doing
for Valentine’s Day.

I’m not.

I assume everyone,
every reader (customer),
every potential reader (prospect),
is alone today.

I might send them Valentines.
I might post cute memes.
But all of this is designed
with that assumption.

This makes everyone
feel good.
The couples (or more) feel special.
The single folks feel normal.

Assume everyone is alone today.