Does location matter?
the chef and founder
doesn’t think location is as important
as it has been in the past.
Chef In The City,
“Nowadays, you don’t have to be on the street.
You don’t have to have that big storefront.
You don’t have to be where
everyone can physically see you.
You just have to be known.
If you have a good reputation,
you can open a restaurant in the middle of nowhere
and people will come.
Or down an alleyway in a basement.”
If you’re not known,
location can be one method
to become known.
Location is still important
but not as important as it once was.