The first draft of my stories
consist of basic action,
dialogue, emotions.
I am vomiting the huge chunks
of the story
onto the page.
Once I do that,
I can evaluate
which of those big pieces
are worth saving.
THEN I refine the story,
smooth it out,
worry about word usage
and grammar
and all the detailed stuff.
It makes no sense
to refine a scene
I won’t be keeping.
That’s wasted time
and effort.
Developing other products
follows a similar process.
We figure out the big stuff
– our target market,
the aspect of the product
that appeals to them,
whether we’re creating,
for example,
a fruit punch
or a fruit cocktail.
We make
those types of huge decisions.
THEN we decide
if the package will be blue
or green.
THEN we determine
if it will be promoted
with Facebook ads
or Google ads.
THEN we refine
the product.
Wait to refine a product
until the big decisions
have been finalized.