When I craft projections
for a new business,
I craft three of them
– a best case, a worst case
and
a most likely case.
I’ve NEVER seen
the best case
happen.
I rarely see
the most likely case
happen.
The actuals usually
fall between
the most likely case
and
the worst case.
For example,
worst case climate change predictions
for 2050
made a mere decade ago
are coming true
right now.
When you start a business
or launch a product,
ensure you are content
with the worst case scenario.
It will likely become reality.