When one of my self-published
romance novel series
started selling really well,
I told myself
I’d stop writing in that series
when pre-order sales
didn’t cover production costs.
Making that decision
near the start
of the series
was emotionally
much easier
than making it
when pre-order sales
had dipped.
And it ensured
I ended the series
(the product line)
with much of its profits
intact.
Identifying
clear ending or stopping points
is called
kill criteria
and it can be the difference
between profits
and losses.
It ensures
we don’t wait too long
to end projects.
Establish kill criteria
at the beginning of a project.