Two years ago,
I was viewed
as being middle of the road cautious
about COVID.
I masked everywhere
but I still traveled
and went outside the house.
Today, I’m viewed
as being EXTREMELY cautious
about COVID.
My behavior hasn’t changed.
The ferocity of COVID hasn’t lessened.
It might have worsened.
But society has changed.
Wearing a mask is radical now.
Your business might not
have changed
but its positioning
in the marketplace has likely shifted.
You have new competitors.
Society has changed.
Expectations have changed.
Your marketing and sales approach
should shift with your new positioning.