One of my writing buddies
(owner of a small business)
told me her current book release
(product release)
was an absolute failure.
I asked her questions
about it
and uncovered
that it was only
an ‘absolute failure’
based on her expectations.
The book will break-even financially
within the release month
and, after that point,
it will earn a return.
This is often the case.
Our businesses aren’t
either
complete successes
or
complete failures.
It isn’t an
all or nothing situation.
A business, for example,
that survived
for a year
and then had to close
still SURVIVED for a year.
It paid salaries for a year.
It served the community
for a year.
Things were learned.
People gained experience.
Success and failure
is a range
and we will fall
somewhere between
the two extremes.
We will ALWAYS be
a little bit of a success.