Test Before Events

I test for COVID
before events.

I do this
because I don’t want
to get other people
sick.

I would feel horrible
about that.

Plus being the spreader
of illness and death
wouldn’t help my branding.
At all.

I also test
because
I know,
based on the numbers
that COVID
will be at the event
and people will become ill.

When that happens,
accusations will fly.

And I’ll have photo proof
I am less likely
to be the person
who spread the illness.

(Because I also mask
at events,
I get asked if I’m ill
and I can say
I tested that morning
and I was all clear.)

Consider testing
for COVID
before events.

A Small Business Owner’s Risk Is Not Everyone’s Risk

I was chatting with
an online buddy
and she told me
she insists every customer
entering her store
wears a mask
because she can’t afford to get sick.

She is a small business owner.
If she’s ill,
her income drops to next to nothing.
She doesn’t have paid sick leave.
She doesn’t have insurance
to cover her illness.
She is on her own.

The calculation of risk
for us,
for business builders,
is significantly different
than the calculation of risk
for other people.

We can’t afford to do
things other people do,
like run around unmasked,
not have an alternative power supply,
etc.

Factor that
into your decision making.

Is This Working For You?

An online buddy told me yesterday
she had COVID three times
in the past three months,
testing all clear
between those bouts.

She insists
she doesn’t have to
wear a mask.

Maybe not
but she has to do
SOMETHING different
because what she’s doing
right now
isn’t working for her.

I suspect you have processes
or strategies
that aren’t working for you
also.

Evaluate them.
And try something different.