I was offered
the services of a dietitian.
It would be free
for me
but paid for by the government.
I accepted that offer.
An appointment over the phone
was arranged.
The dietitian never called.
I completed tasks
while waiting for the call
that never came.
But I had rearranged
my schedule
to be at home.
The next time,
I’ll say no
to a dietitian consultation.
Optional products or services
are just that – optional.
Deliver
or customers won’t invest in them
again.
It takes time and effort
to craft the short posts
here at client k.
I read for hours every day,
researching topics.
It then takes about 30 minutes
of writing-time
to condense my thoughts
into about 100 words.
It likely takes you
about 5 minutes
or less
to read each post.
I could have
plopped snippets of everything I’ve researched
into a much longer post.
That would have saved me time
but it would have cost you time.
Seth Godin
shares another example.
“A friend recently sent me
a note via voice mail.
It was 14 minutes long.
Because he didn’t spend
another ten or fifteen minutes
editing it
into a three-minute long email,
he wasted a ton of my time.
But the nature of 1:1 interaction
meant that it was
either his time
or mine,
even steven.”
When crafting communications,
determine whose time
is most important.
Then design the interaction
to benefit that person.