Tag: wasting time

Start Now

I love eating asparagus.

When I first looked into
growing it,
I found out
it would take
4 years
to get to the point
where I could harvest it.

I thought that timeframe
was way too long.

I didn’t plant the asparagus.

That was well over
20 years ago.

If I had planted the asparagus
when I had first thought about it,
I could have been harvesting it
for over 16 years
by now.

Yes, it will likely
take a while
for your new business
to be profitable.

But that time will pass
whether you’re building your business
or not.

And you have the choice
now
of doing something awesome
with that time
and
making your goal a reality,
or
squandering it.

Don’t look back
in 5, 10, 15 years
and wish you had started
your business earlier.

Start today.

Delivering On Optional Goods Or Services

I was offered
the services of a dietitian.

It would be free
for me
but paid for by the government.

I accepted that offer.

An appointment over the phone
was arranged.

The dietitian never called.

I completed tasks
while waiting for the call
that never came.

But I had rearranged
my schedule
to be at home.

The next time,
I’ll say no
to a dietitian consultation.

Optional products or services
are just that – optional.

Deliver
or customers won’t invest in them
again.

Whose Time Is Being Wasted?

It takes time and effort
to craft the short posts
here at client k.

I read for hours every day,
researching topics.
It then takes about 30 minutes
of writing-time
to condense my thoughts
into about 100 words.

It likely takes you
about 5 minutes
or less
to read each post.

I could have
plopped snippets of everything I’ve researched
into a much longer post.

That would have saved me time
but it would have cost you time.

Seth Godin
shares another example.

“A friend recently sent me
a note via voice mail.
It was 14 minutes long.
Because he didn’t spend
another ten or fifteen minutes
editing it
into a three-minute long email,
he wasted a ton of my time.
But the nature of 1:1 interaction
meant that it was
either his time
or mine,
even steven.”

When crafting communications,
determine whose time
is most important.
Then design the interaction
to benefit that person.