I recently enjoyed
a cruise
with Virgin Voyages.
Other cruise lines
allow passengers to embark
around noon
and force passengers
to leave their staterooms
by 8:30 am.
Virgin Voyages,
however,
allows passengers to embark
around 2:00 pm
and forces them
to disembark by 10:30 am.
Why?
Because they cater
to 20 something aged
child-free adults
and that is the preferred schedule
for that demographic.
They are often
coming from work
on embarkation day
and they want to sleep in
on every other day of their vacation,
including disembarkation day.
What is your target market’s
preferred timetable?
Are you dealing with them
during that time frame?