We’ve all seen
the social media posts.
There’s a video attached
and the poster states,
“Sound On!”
Okay, if the viewer
needs the sound on
to understand
the message in the video,
it is a sh*tty video.
There should be
closed captioning, of course.
48 million Americans
have some sort
of hearing loss.
Many others watch videos
with the sound off
because…well…
we don’t like the noise
or we don’t want
the world to know
we’re watching videos.
A video should also
convey the key message
without the sound.
If words have to be spoken,
they should be
shown in text
on the screen.
Your video
shouldn’t need
to have sound on
to be understood.