A climate change scientist
surveyed his followers
and was dismayed
by their lack of awareness
around climate change.
I told him
he SHOULD be dismayed.
Because his followers
are NOT the average person.
His followers
read his posts.
They are much more informed
than the average person.
If some of them believe
myths about climate change,
the average person
DEFINITELY believes
those myths.
Your social media followers,
newsletter subscribers,
customers
aren’t the average person.
They are MORE informed
about the issues
you talk about
and the products/services
you sell.
Remember that
when making decisions.