Time Check

Fifty Shades Of Grey
was published 12 years ago.

If you’re targeting
21 year olds,
they were 9 years old
at that time.
This is NOT a valid
reference for them.

It is a book
their parents read.
They didn’t read it.

Time flies,
especially when you’re busy
building a business.

Ensure your popular references
are still valid
for your target market.

Perform a time check.