Using fear to sell products
has been VERY effective
in the past.
People want to feel safe.
If they are scared,
they want to take action
and then tell themselves
they’ve eliminated that fear.
The issue today is…
Threats are all around us.
There are too many scary things
happening all at once
– multiple pandemics, fires, floods,
fascism, possible nuclear war,
even the possibility of alien attack.
It takes a lot
now
to scare people enough
for them to take action
on the specific fear
being used to sell products.
And many people
are becoming angry
with the people
trying to scare them.
Be very, very careful
when using fear
to sell products.
It might have been
effective
in the past.
But the present
is a completely different
situation.