My Mom has a rule
– if we go to her home
for a visit,
we can’t merely see
some of the Aunties and Uncles.
We have to see
ALL of the them
or NONE of them.
This rule was set
so none of the Aunties and Uncles
felt bad
when they weren’t visited.
I go to my Mom’s home
for a couple days at a time.
I can’t possibly see
all the Aunties and Uncles
during that time.
So I see none.
I’ve seen none of them
for decades.
We often have to risk
upsetting one target market
to better serve our main target market.
If we post a graphic
featuring kittens,
for example,
we risk upsetting the puppy lovers.
But if we don’t
take that risk,
we can end up
serving no one.
Take the risk.