When I was younger,
I would make jokes
about seniors
and early bird specials.
I didn’t understand
why older people ate dinner
so early.
I was missing a key component.
I didn’t realize
that our night vision degrades
as we get older.
Older people don’t necessarily
WANT to eat at 4pm.
They HAVE to eat then.
If they plan to drive
to and from the restaurant,
the sun has to be shining
when they leave.
They’ve changed their schedules
to accommodate this restriction.
If a large group of people
says or does the same thing
and
we don’t understand
why anyone would ever
say or do that,
we are likely missing
a key component
influencing that choice.
Uncover that component.
It could mean the difference
between success and failure
with that demographic.