The formatting on a buddy’s book
went terribly wrong.
One of the earliest readers
contacted her immediately.
My buddy corrected the problem
so quickly
most of her other readers
didn’t realize
there had been a problem.
Another writer told her
she was ‘lucky.’
That writer had the same problem
and she didn’t find out about it
until she had received a bunch
of 1 star reviews
and investigated.
Luck is always a factor
but it wasn’t purely luck.
My buddy is approachable.
Readers feel comfortable
coming to her
with issues.
The ‘unlucky’ writer
has a reputation
for yelling at readers.
Very few people
approach her
about anything.
Be approachable.
Or ensure SOMEONE high profile
is approachable
in your business.
That will help you
retain customers.