Peter Drucker said
“What gets measured gets managed.”
True
But the important decision is
what to measure.
An author buddy told me
her contest promotion didn’t work.
Why?
Because she didn’t get a single entry.
When we dug into her site stats,
there was a clear spike in traffic
during the contest.
As increasing traffic,
not receiving contest entries,
was her goal,
she clearly met it.
The promotion was a success.
Look at what you’re measuring.
Are they tied to your goals?