Governments stopped tracking
COVID infection numbers
hoping
no one will blame them
for the pandemic escalating.
That decision
is killing people.
People think COVID went away.
They’re not taking precautions.
And they’re dying from COVID.
This type of
if-we-don’t-track-it
it-doesn’t-exist
thinking is being applied
to climate change
and other problems.
And the results have been
equally disastrous.
You might be tempted
to apply this thinking
to your own business.
Sales are bad,
for example,
so you are considering
stopping tracking sales.
This will kill your business.
We have to address problems,
not ignore them.
Continue tracking key numbers
even or especially
when those numbers are bad.