54% of adult Americans read
below the sixth-grade level.
They are unable to read
Diary Of A Wimpy Kid
or
any of the Harry Potter books
or…well…this post.
They are unlikely to read
ANY source material,
ANY attachments,
ANY research to back up claims.
This is why FOX news
is so popular
and why very few people call them
on their complete bullsh*t.
Many of their viewers
belong to that 54%.
They rely on people
to tell them what is true
and they don’t research it
themselves.
They don’t challenge claims
if they think
those claims MIGHT be true.
And this is why
you need video
as part of your marketing campaign
(unless your products/services
are specifically targeting readers
as my Romance Novels are).
Invest in video.