A wet bulb temperature
(100% humidity)
of 31C/87.8F
will kill a healthy person
in three hours.
That’s a hard limit.
Nothing we can do
will change it.
We could stay still,
hydrate,
sit in the shade,
and none of that
would help us.
While building our businesses,
it is important
to set our hard limits
also.
One of my hard limits
with the romance novel business,
for example,
is I would never
write a romance novel
that didn’t have
a romantic happy ever after.
A romantic happy ever after
is my definition
of what a romance novel is.
I wouldn’t try to trick
the reader into reading
a different type of story.
Decide now
what you would never EVER do.
Write it down.
Stick to that hard limit.