I’m a big believer
in focusing on niches,
reaching out to small, passionate groups
of people/other entities.
That’s manageable for those of us
without deep marketing pockets.
It delivers faster results.
It is a base
we can build upon.
And it is easier
to change a small group’s collective mind
than a large group’s.
As Seth Godin
shares
“If you’re the kind
of person
who believes in
what’s all around us
(which is most of us),
then you won’t change
your beliefs
until the people around you
change as well.
That’s why
the smallest viable audience
is so important.
Focusing on a specific
group of people,
understanding their beliefs,
engaging with empathy,
creating new social norms
and then,
peer-to-peer,
spreading the new normal.”
Focus on a niche first,
then build out from there.