One thing we all should have learned
from COVID
is…
one tactic isn’t enough
to achieve our goals.
To stop COVID,
we need vaccines, masks,
social distancing,
sick days,
and more.
To sell our products/services,
we likely need great pricing,
marketing on a number
of platforms,
awesome salespeople,
wonderful customer service,
and more.
It is tempting
to focus on one area
– on Facebook advertising,
for example.
That’s easier.
But it likely won’t
give us the results we need.
Employ more than one tactic
and do that consistently.