The number one purpose
of a business/brand logo
is to identify
the business/brand name
quickly.
Test your logo.
Print it
on a piece
of regular printer paper.
Stick it to the wall.
Stand by the opposite wall.
Glance at it briefly.
Can you read your company’s
or your brand’s
name?
If yes,
ask someone else
to do the same thing.
If you can read it
and they can read it,
your design is solid.
If you and they can’t read it,
your logo might look pretty
but it doesn’t work.
Design your logo
so the business/brand name
is easily read.