Yesterday, I talked about
how I keep a tally
of my contributions to charities
and their associated impacts.
Any long-running charity
should be able to provide us
with the impacts
they have made
over the years.
On the website
for #TeamTrees ,
for example,
they announce
how many trees
they’ve helped plant
thus far.
They show you
the locations
they’ve planted those trees.
They also know
how much it costs them
to plant a tree
(which is an easy calculation
– the amount spent
divided by the number of trees).
We should be able
to see the impact
of a charity
on the cause
we’re supporting.
If you’re in a leadership position
at a charity,
ensure you supply this information.
If you are a donor,
expect to see it.