Tag: target markets

Changing Decided Minds

A buddy asked me
how she could convince
her very decided sister
she should worry about COVID.

I said, “I don’t know.”
But I thought,
“You don’t.”

Convincing someone
whose mind is made up
to change their mind
is EXTREMELY difficult,
if not impossible.

It takes a disaster-level event.

We’re not going to easily convince
a vegetarian to buy
our all beef hamburgers
or
a couch potato
to train for a marathon.

We COULD, however,
convince someone who is undecided.

We COULD convince
someone who eats a variety of things
to buy our all beef hamburgers
or a person
who works out when it’s fun
to train for a marathon.

Focus on the undecided.

Pleasing The Niche Market

My target market
for my Romance Novels
is fairly small.

The readers in this niche
know what they want.
They have certain expectations
for the stories in it.

I HAVE to meet those expectations
if I want to sell to them.
I have to make them happy.
I have to craft books
they find great.

If I don’t,
I won’t sell very many books.

Because my books aren’t for everyone.
The random reader
won’t like them.
My books are designed for this niche.

Seth Godin
shares

“The strategy of
the smallest viable audience
doesn’t let you off the hook
–it does the opposite.

You don’t get to say,
“well, we’ll just wait
for the next random person
to find us.”

Instead, you have to choose
your customers
–who’s it for
and what’s it for.
And when you’ve identified them,
the opportunity/requirement
is to create
so much delight and connection
that they choose
to spread the word
to like-minded peers.”

Creating products/services
for a niche market
can be more challenging
than creating products/services
for everyone.

Know the niche market’s expectations
and deliver the products/services
they desire.