A writer posted
on social media
about something
awful
a reader (her customer)
said to her
about her book (product).
She named names.
I blocked this writer.
I don’t want
to ever talk to her
because she might
publicly shame me also.
I wouldn’t say the awful thing
but I might say something
SHE thought was awful
or incorrect
or stupid.
Don’t publicly shame
your customers.
Some of your other customers
WILL believe they’re next
and they’ll soon become
ex-customers.
Oh and this should be obvious
but don’t ever post
photos of your customers
without their permission.
If you plan to take
audience photos
at events,
WARN attendees.
Tell them
(in the marketing material)
BEFORE
they arrive.
Protect your customers.