A newer writer
asked me if sending out ARCs
(advanced reading copies
aka prototypes)
to reviewers
was a good tactic.
I asked her
what her plan was.
She listed
a number of seemingly random,
sometimes contradictory
tactics.
That ISN’T a plan.
Tactics are a part of a plan.
A plan is bigger
than a collection of tactics.
A plan, for example,
includes other things
like…
a goal,
knowledge of the industry,
a list of available resources,
etc.
Have a plan.