Tag: streams of income for artists

Matching Sales To Service/Product Delivery

Subscription services
are EXTREMELY appealing
and can be VERY lucrative
for business builders.

Sign a customer up once.
Earn income from them
monthly
potentially forever.

But they work best
if there’s a product or service
delivered in the same time period.

Subscribers need to SEE
they’re getting value
with their payments.

They want to be able
to tell themselves,
for example,
“I paid $10 to this writer
this month
and I received
beautiful character art.”

If you want happy
subscribers,
ensure your product/service
deliveries
and your billings
occur in the
same short (!) time period.

Go Where Your Prospective Customers Are

A writer buddy asked a group of us
if she should
use
a popular
patron-matching platform
or a less popular yet less expensive
patron-matching platform.

I told her
to go where her prospective patrons (customers)
already are.

If she does that,
all she has to focus on
is finding patrons.
That is a super challenging
task
on its own.

Her patrons will already be
accustomed to
or ‘sold’ on
the platform.

If she aligns
with the less popular platform,
all the money she saves
and likely more
will be spent
trying to convince
prospective patrons
to try the platform.

Then she will still
have to convince them
to be her patrons (customers).

Save yourself
work
and frustration.

Go where
your prospective customers
already are.