Not Everyone Needs The Same Return

I’ve blogged daily here
on client k
for almost 18 years.

Before that,
I blogged daily
on Road To Forbes.

I make no money
from this blog.
It costs time and money
to host.

But I DO receive a return
on that investment.

Daily posts push me
to remain current,
to constantly research developments,
and
I derive joy
knowing someone might read my posts
and learn something
that will help them.

And that is enough for me.
It might not be a big enough return
for you.
But I’m okay with that return.

Why am I telling you this?

Because not everyone
needs a financial return
immediately or…ever.

Not everyone is seeking
what you are seeking
from a time and money investment.

Of course,
you’ll have more partners
interested in your start up
if you already have a gazillion dollars
in sales
or you have big money backing
your business.

But if you’re broke a$$
with no sales,
you still might interest
perspective partners.
It might take you more time
to find these partners
but they are out there.

Not everyone needs
a financial return.

Membership Vs Donation

I planned to donate
X dollars
to a science center.

When I clicked on
the one time donation option,
the site bots
asked if I had a membership.

I didn’t have one
and I ended up
buying a membership
at the same level
of dollars
as my intended one time donation.

Which seems like a loss
for the science center
EXCEPT
I will likely
renew that membership
every year
for the rest of my life.

And I will likely
also donate
in the future
at fundraising events.

That’s a huge increase
in future revenues
for the science center.

If you can,
turn a one time donation/sale
into
a renewable membership.