An alarming report
was released recently
regarding the rate
and extent of climate change.
There was very little
media coverage on it.
Because it was
written for scientists
in the field
and made no sense
to anyone else
(including me).
And there was no
press release
summarizing it
and
translating it
into everyday
aka media friendly
language.
If you want
the media to cover
a topic,
you need to talk to them
in THEIR language.
Write a press release.
Give it to someone
outside your industry.
Ask them what it says.
If they don’t understand it,
the average person,
the media’s target audience,
likely won’t understand it.
That means the media
won’t be interested in it.