Yesterday was social media
promotional post day
for me.
I crafted all the graphics
and all the text
with links
for a month
and then scheduled the posts.
Instead of it taking me
two hours a day
for 31 days,
it took me around 15 hours.
THAT is the power
of batching tasks.
The programs were open.
I could cut and paste
taglines.
I only had to run image searches
for each type of graphic
once.
Etc.
If you want to get
a lot of similar tasks done
efficiently,
consider batching them.
If there is one post
I make on social media
I least want shared,
THAT will be the one
everyone shares.
That happens
every d@mn time.
It usually is a post
that isn’t focused
on the books (products)
I’m trying to sell.
So I ensure
one of my books (products)
is featured in my profile photo.
I ensure the links
to buy that book
are highly visible
And I ensure
I’m okay
with EVERY post I craft
going viral
and influencing brand perception.
We can’t control
what other people share.
Ensure sharing
of ANY post
benefits you.
I scrolled through social media,
looking at author promo posts.
Half of the graphics
didn’t display the author’s name.
This happens
quite often.
We watch a commercial
and wonder what the commercial
was selling.
We see a print ad
and have no idea
who placed it.
That’s a waste of resources.
People are busy.
They are unlikely
to search for this information.
SHOW your brand name
on graphics
and other marketing materials.
Display your brand name prominently.
Make it easier
for prospects to buy from you.