My Mom is known
for her awesome Christmas Cake.
Until this year,
she was the only person
with the recipe
and the only person in our family
who made it.
This year,
she was too weak
from the COVID
to make it
so she supervised
one of my brothers
while he made it.
He didn’t realize
a) how expensive
and how hard to supply
the ingredients were
and
b) how labor intensive
and finnicky
the recipe was.
He shared that news
with everyone.
About half of the people
now don’t want Christmas Cake.
They said they can’t eat it
knowing it costs my Mom
and now my brother
so much effort and money.
Not everyone wants
to hear the details
behind the making of
a gift/product.
Some people merely want
to enjoy it.
Remember that
when sharing information
about your products.