I recently participated
in a VERY exclusive promotion.
Buy in for the promotion
was costly
(for a writer-targeted promotion).
Only 20 writers
were accepted for the promotion.
Spreading the word
about the promotion
was mandatory.
But the organizers
made that super easy to do.
With one click,
the message could be shared
on social media.
There was a spreadsheet
tracking the writers’ participation.
According to that spreadsheet,
6 out of the 20 writers
didn’t share the promotion
at all.
30% of participants did absolutely nothing.
They couldn’t be bothered
to click on a button.
This is disappointing
but not surprising.
30% non-participation
is the standard rate
for projects.
Almost a third
of the people involved
will do nothing.
Expect that.
Plan for it.