When I send schwag to readers
and other influentials,
I usually send two sets.
Why?
Because it is often
the same cost to mail
and it increases the odds
they will share the schwag
with someone else.
I’m promoting to
two people
instead of just one.
Seth Godin
shares
“I’ve learned
in sharing galleys of
The Carbon Almanac
that sending two
is far more useful
and beneficial than
sending one.
Because when someone gets two,
they immediately decide
to share the other one.
Organizing around
‘please share’
is a choice.”
Consider sending
a set of promo
for the person to share.