Yesterday,
I talked about
how I pitch story ideas
to my agent.
I do this
BEFORE I start writing the story.
It makes no sense
to spend months
on a story idea
my agent (salesperson) can’t sell.
It also makes no sense
to not include
my agent’s inputs.
Those inputs
should help her
sell the story.
Sales should
ALWAYS
be included
in new product development.
They are on
the front lines.
They talk with customers.
They know what customers like.
Involve salespeople
in the product development
process.