I recently wrote a story
for a serialized app
(KISS, Radish, iReader, etc)
with those readers
as my target reader.
It was a VERY different story
than one I would write
for eBook readers.
It had cliffhangers
every 2,000 words,
for example,
rather than merely at the end
of every chapter.
It was written from
one character’s point of view,
rather than two,
as another example.
It will eventually be published
in both formats
– serialized app
and eBook.
I ensured it was readable
in both.
But the primary target market
drove the product development.
When you design
your product/service,
try to make it
acceptable for all markets
but design it primarily
for your key target market.
It will change
the final product/service
and
that should make
a huge difference in sales.