I recently watched
a movie
that had a twist
that relied on people
trusting other people
and
trusting
businesses.
I don’t have that trust
anymore.
Many people,
especially younger people,
don’t have that trust.
The twist in the movie
was predictable
and almost cliché.
The movie
wasn’t financially
or critically successful.
People don’t trust
businesses or people
like they used to do.
The pandemic taught us
not to do that.
When promoting your products/services,
don’t rely on this trust.
Offer the money back guarantees.
Give customers/clients an opportunity
to say their say
on online reviews.
And assume they will be skeptical
about all your claims.