Climate Change Experts
often talk about
how the world will be uninhabitable
by 2100.
2100 is 77 years from now.
Most of us will be dead.
Many of us are trying
to get through
this year, month, day, moment.
The average person doesn’t care
about long time frames.
They don’t care about issues
their kids will face.
As soon as we hear
a long time frame,
we stop listening.
The problem isn’t urgent
and it isn’t ours
to deal with.
Remember that
when promoting products/services/actions.
Focus on the immediate benefits.
Tell prospects
how it will change their lives
TODAY.