I’m all for self promotion.
I think most people don’t do enough of it.
However…
If you win saleswoman of the year
at your local car dealership,
you don’t need to tell the other salespeople
you won.
If you are number one
on your publisher’s best seller’s list,
there is no need to send an email
to the publisher’s loop
letting the other authors know.
They know
and pointing out that they lost
(what they hear when you say you won)
makes you look like an immature jacka$$.
Put your energy into
telling people who DON’T know.