Major chocolate suppliers
listed at a certain online marketplace
don’t ship chocolate
during the hot summer months
in my area.
They have a good reason
for doing this
– the chocolate
is likely to melt
while sitting on doorsteps
and in mailboxes.
Customers will be unhappy.
The issue is…
these chocolate suppliers
rarely list
their last shipment date
before they stop shipping.
New customers are surprised
by the shipping break.
If your product or service
is seasonal,
state that.
And state, if you can,
when the product or service
will be unavailable.